Wiñak
Website, bilingual copy and certification paperwork for a Kichwa farmers' association in the Ecuadorian Amazon.
The homepage welcome on winak.org, with the illustration I drew for it.
The brief
Wiñak is an association of Kichwa farmers in Archidona, Napo, growing organic cacao and guayusa in traditional chakra forest gardens, and running agrotourism in their communities.
They needed two things: a website that told their story clearly to buyers and partners, and the documentation and day-to-day systems to meet food-safety and organic certification rules.
What I did
The whole site, from structure and navigation to the shop, agrotourism and research pages.
The line drawing of a Kichwa family farming under the sun that welcomes visitors on the homepage.
The photography used across the site.
Mission, programs and products, turning complex work around sustainability and women's leadership into clear language.
Site copy and every certification requirement, Spanish to English and English to Spanish.
Led the documentation and team compliance that secured their HACCP plan, FDA facility registration, CCOF organic and Fair Trade certifications.
Photography
Portraits and field photos of Wiñak's members, used across the site.
Site design
Pages I designed and wrote for winak.org, from their story to their products and policies.
Scroll sideways →
Research
I worked with Wiñak during a field quarter for my Community Studies major at UC Santa Cruz. While I was there, Ecuador's 2019 national strike, el paro, broke out over the end of fuel subsidies, and what started as my capstone grew into a thesis.
It asks how Indigenous communities use social enterprise to attain community sovereignty, looking at Ecuador's political history and how Wiñak's members hold on to Kichwa identity while growing their business.
I designed this poster to present it, with hand-drawn cacao pods and leaves framing the research.
Kichwa farmers in the association
of its members are women
certifications secured: HACCP, FDA, CCOF organic, Fair Trade
hats: designer, illustrator, photographer, writer, translator, compliance lead